Apple investors should be very happy: After Steve Jobs came back, Apple recently announced a four-quarter results showed the company’s history any more than a quarter have sold more mobile phones and computers, but also, this is a big fake front quarter, but also the U.S. economy is in the past 50 years under the worst-case.

Of course, there is another joyous event is an important “Apple Tablet” will soon emerge. Recent rumors of Silicon Valley: Apple this long-term stay in the arena is only hearsay products, the latest will be released early next year; same time, the mysterious killer has also been some prospect of a solution, Jobs is likely to be rounded out a revolutionary way e-Reader Market , even though he once said, “People do not read anything.”

Recently rated as the United States, “e-reading season,” the new electronic reader products have released, first there is Plastic Logic’s “Que”, and then Barnes & Noble’s Nook. Compared to the Amazon Kindle with, “Que” are more inclined to commercial users; while Nook most prominent feature is that the user can lend books to friends not to exceed 14 days. In other words, the user’s friends can use Nook, personal computers, iPhone (mobile Internet), part of the Motorola smart phone or BlackBerry to Barnes & Noble to provide e-book reading program.

However, these same products and Kindle, the screen is 6 inches, the contents are mainly e-books. In May of this year, Amazon released Kindle Deluxe Edition “Kindle DX”, screen design with 2.5 times the original large, the media called the “Amazon has finally pointing its sword towards traditional media.”

Traditional media, is that each major provider of electronic reading device wants to coveted territory. Apple, the same way. According to the U.S. a number of science and technology blog said: This year in June, Apple has included “The New York Times” and some other digital media printing company to discuss the contents of the “how to press into a new device.” For kinds of thinking that is how these digital media printing company printed on the Apple iTune, and then for users to download sales, but the message did not mention the source of traditional book publishers approached Apple with the news.

There is one exception, that is the most profitable of the fat – the textbook market. According to technology blog GIZMODO revealed that Apple is working with McGraw Hill, and Oberlin Press to discuss how the textbook moved on iTune.

The logic here is: hundreds of new textbooks in general prices in U.S. dollars, was sold to repeat around the bookstores, there is no rebate back to the publisher, therefore, based on smart card “one-time textbook” (A DRM’d one-time-use book) not only for publishers who are very tempting, because they can earn more money; and the local bookstores in this industry segment have been reduced, but also to avoid eating into profits. This shows that close to Apple’s Goals and Amazon, Kindle DX release date means that Amazon has several major educational publishing institutions.

But another key question is: Apple Tablet in what way would actually be rounded out e-reader market and what will essentially different with the Kindle.

More recently, Silicon Valley, there are rumors, Apple at its Cupertino headquarters district held a handful of magazines executives involved in a small group meetings, “they were asked to talk about their own future publishing some of the ideas, participants expressed that the interaction significance. ” To this end, a number of technical people Forecast: Apple Tablet may be the ultimate goal is to create “hybrid” content. In other words, Apple Tablet from iTune users to download newspapers and magazines, to see is showing an interactive text, audio and video.

If the above is not just speculation, then, given the launch of Microsoft’s Courier is still no period, Amazon’s Kindle is limited to relatively static e-ink technology, multimedia can not be achieved, then the apple again Dan Geer opened a miracle, it is “re-definition of printing” , not just simple text displacement. This shows that Apple is moving in the next generation of print content distribution provider pole move, although it may be very difficult to talk about how to allocate proceeds of all stakeholders in this issue.electronic projector screen, weatherproof

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