We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.

Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of current advertising practices?

Can you, for one moment, even imagine David Ogilvy not giving sarcastic comment to some of what passes for advertising these days â?? especially the use of the new technology?

Once upon a time we had an excellent heritage of critical writing on advertising. Unfortunately to day no one speaks with any authority either for or against advertising.

In our current trade press the lexicon of adjectives used by critics of advertising isâ?¦zilchâ?¦nadaâ?¦nothing!

Even worse, the banality of what passes for intelligent commentary on all aspects of marketing/advertising is simply that â?? banal!

The current crop of writers have forgotten that their first calling is to write readable, intelligent and amusing articles. Because like everything else advertising needs strong criticism, it needs that to keep advertising strong and innovative. Bad advertising, and there happens to be a lot of it around these days, drives out good advertising unless there is someone there to stop it.

The current crop of writers and what they have to say about advertising is growing in irrelevance. Sometimes I feel that, when reading the marketing/advertising press that they have no idea who they are writing for. Sadly, a myopic tunnel vision is bought to bear on the subject currently in vogue â?? in this instance Web 2.0.

However what is really worrying is the fact that, in the instance of Web 2.0, there is no debate as to the suitability of Web 2.0 as an advertising medium, there is no debate as to the claims of it being accountable. Which, by the way, it isn’t, it is too susceptible to all types of fraud and manipulation!

And there is absolutely no discussion on the huge, and growing, problem of clutter. Whether it’s emerging digital platforms or the nooks and crannies in an ever-increasing buyable physical world â?? from dry-cleaning bags, coffee cups, door hangers and even houses. The simple fact of the matter is that clutter is leading to more clutter

So if clutter is such a problem, why isn’t there a clear, unified way of thinking out a way to reduce it? And that perhaps is where a good debate and discussion within the Marketing and Media press could contribute, but no, no critics within the trade have emerged to courageously tackle this huge and growing problem!

Added to which is the headlong, unquestioning rush into all forms of new media. Like, for example cellphone advertising.

A much more critical stance would have questioned the very thought of advertising on mobile telephones.

Now the obvious has been confirmed, marketers’ new-found fondness for cellphone advertising is not an enthusiasm universally shared by consumers.

When 4,000 adults were asked about different forms of mobile phone ads the overwhelming majority of respondents found them “not acceptable at all”!

“My new gizmo has gone up in smoke but I can’t face ringing yet another call centre”â?¦that was the headline in yesterday Times of London, as if in vindication of what I am trying to say here. “Customer satisfaction plumbs the depths as a survey suggests that we are fed up with poor services” states the Times.

I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!

Here I am going to announce the fact that we are trying ourselves to (partially) address the problem of reader satisfaction/dissatisfaction. On our blogsite, listed below this article we have a short questionnaire asking for your opinions on all of the articles I have written this year. And, more importantly, how we can improve them for your interest and satisfaction. Please take the time to visit and respond to the questions, we can all benefit from your input, soâ?¦thank you in anticipation.

After being together for a few years, you and your hubby may start to feel bored or strained with your sexual relationship, especially true if you already have kids. But instead of moping in a corner and feeling bad about yourself, you can actually do something to revive your lust for each other. With just a little imagination, you can make your man want to salivate just by thinking of how hot you are.

If you want to be the woman of his dreams again, simply follow the pointers below:

Look For Ways To Have Fun In Bed

A lot of women who are in their late 40s or early 50s are often not in the mood for some fun. They probably think that since they are already a bit old, playfulness and experimentation are no longer attractive or appropriate when it comes to under-the-bedcover trysts.

However, if you do not want your man to philander and look for excitement, do not let making love with you a boring and monotonous task. Although you may be craving for passionate, intense, deep and soulful sex all the time, your partner may want to keep your copulation light once in a while. Do not make him feel that bed activities are tasks that needed to be done. Be playful and don’t let blunders and mishaps dampen your passion. Don’t be afraid to do something immature or silly. Just let it out, have a laugh and try to experiment.

Let Your Man Know What You Want

It is important that you know that your man is not a psychic or a mind reader. Although you have been together for a while, you should not assume that your partner would remember everything that you want or that he knows what you desire sexually. Remember that some men and women think differently. So even if you are sensitive to his needs, it does not mean that he will be sensitive to yours.

Make your man feel wanted and good in bed by letting him know what it is you want. If you want an extraordinary experience for the both of you, express what it is that will turn you on and will make you achieve the big O. Men, especially the one who loves and treasures you, should not only be interested in reaching their peak. True lovers would be much happier if they know that they are also helping you reach your ecstasy. It would be a bummer for any man to fail to make her girl reach orgasm every time they make love. In the end, if this is the case, your man will not want to steal a tryst with you anymore.

Try To Be More Enthusiastic

Women have a tendency to be complacent when it comes with their sex life, particularly if they are in a relationship for at least a couple of years already. As a result, sex becomes ho-hum for men because women start to be less enthusiastic about it. If you want your man to lust all over you, you might want to lust all over him first. Don’t be afraid to show him your wild side.

Be Confident With Your Own Skin

Men also would like their women to love their bodies. They want their partners to let out their inhibitions and agree to make love in the morning or in the afternoon so that they can see every nook and cranny of a woman’s body.

Many people are not confident of their bodies because they suffer from imperfections, such as love handles, flabby arms and even cellulite. If you are one of the women who cannot show your body to your man comfortably and confidently because of your cellulite woes, do not fret. You can reduce the appearance of dimpled skin by using anti-cellulite cream, such as Celrase. If you are interested to know more about Celrase, just visit http://www.celrase.com/.