The new kid on the eBook reader is the QUE by Plastic Logic. Pronounced like the letter ‘Q’, this has yet to be launched, and appears to be an innovation in eReader technology in the features and capabilities it is claimed to offer: these will be detailed later. For now, however, the QUE appears to be the first of a new generation of eReaders expected to be launched in 2010 by those companies waiting to see the best that Amazon could produce. The Kindle DX is seriously challenged by the QUE, but how do the prices compare? The answer is that we don’t know yet because Digital Plastic has yet to launch and price their product. However, it seems that steps are being taken for us to expect a much higher price that the Kindle or any other consumer oriented ebook reader. The Kindle was always going to be set up ready for attack by any company that had belief that eBooks were the reading experience of the future. The same is true of eReading creations by Sony and any other business that rested on its laurels. Plastic Logic’s QUE is a step beyond anything we have seen to date, and no doubt there will be many steps beyond. Don’t get too worried about the predicted high price: any business that publicly states that its new product will target the business market in eReaders rather than ordinary consumers is either trying to extract a high price for its product or genuinely has something light years ahead of the Kindle or the PRS-700. Hardware predominantly designed for a business market will likely offer no better a book reading experience than any other eReader. There is evidence that the QUE is not a serious competitor to a normal eReader. The fact that Barnes & Noble are selling the QUE in their own stores alongside their own Nook indicates that perhaps there is a significant difference in intended use – and certainly in price for B&N to agree to this agreement with Plastic Logic!There are no doubts that the QUE is ahead of the Amazon and Sony products although how much ahead is for you to decide. It is extremely slim, to begin with, and its 8. 5 x 11 inch screen beats the Kindle DX hands down. In fact, the screen is not only shatterproof, but also capacitive without any loss in sensitivity that such layered screens often show. It doesn’t need a stylus, and also offers 3G and wifi. However, a big down is that it uses AT&T 3G!Plastic Logic claim that they are not competing with the Kindle, which can only mean that it is not intended for the consumer market. If it is true that this eReader is targeting the business market only then the likelihood is that it will command a high corporate price, and that it is not intended for reading showbiz mags or popular fiction, but spreadsheets, reports and AGM minutes. It will basically put in easily-read eReader format what would otherwise have been separate printed sheets that would have had to be distributed to each individual. One distributed electronic file against potentially dozens or even hundreds of photocopied or printed paper sheets. As it was noted in the article “New Generation of e-Readers Contributes to Environmental Protection”, so called green reading reduces an individual’s literary carbon footprint intertwining human interaction and the planet’s lifespan together on a favorable level (Digital Book Readers). Let’s take the view that the QUE will have to be launched to consumers in order to profit – and that is a fairly safe assumption to make. Its competition is the current technology: Cool-er and Kindle, for example. These are not technologically demanding standards to beat, mainly because the eBook reader market has not been demanding to date. Now, however, consumers are beginning to sit up and notice the benefits of eReaders, both from a convenience and an environmental point of view. The battle is on. So where does Plastic Logic figure when we assume that Amazon, Sony, Apple and Microsoft are going to take notice and start working on something other than what has been to date a product to meet the relative low demands of a niche market? Actually, surprisingly well! It reads business formats such as PDF, Excel, PowerPoint and Word, and you can even edit the MS Office documents on the screen. Unlike the Kindle, the QUE enables users to jump about between documents, an important business requirement. In fact, it appears that once Plastic Logic launches this product they will have few, if any, competitors in the commercial eReader business market. The company has content partnerships with a number of publishers such as Barnes and Noble (that powers the QUE store), the Financial Times, USA Today, Zinio and Ingram Digital plus others. It should by now be obvious why Digital Plastic claims the QUE not to compete with the Kindle. In fact it should be the other way around: there is no way the Kindle could compete with the QUE in the business market. There is just one problem though: it has yet to be launched, and all we have read to date are no more than promises. However, if the QUE meets up to these promises, then others have a way to go to compete for the commercial eReader business.

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The newcomer in the electronic book reader from Plastic Logic is THAT. Pronounced like the letter “Q”, this has not yet started, and seems an innovation in technology eReader in functions and capabilities, it is claimed, has to offer: they will be explained later. For now, however, seems that when the first of a new generation of eReaders in 2010 by these companies are waiting for the best that Amazon may be seen, to be launched. The DX Kindle is very concerned about that, but how to compare prices? The answer is that we do not know yet, because from Digital plastic too, and the price of their products. However, it seems that measures be taken for us to expect a much higher price that consumers or other Kindle eBook Reader. The Kindle has been put in place, ready to attack the company was convinced that if the experience of reading electronic books in the future. The same thing applies to eReading Design by Sony and other companies, which rested on its laurels true. Plastic Logic What is a notch above what we’ve seen so far, and no doubt there will be many steps ahead. Not too high to accommodate the predicted price: Any company that is publicly stated that its new product on the market for corporate eReaders goal is to make as consumers worry about the ordinary or try to extract a high price for their product or something really Light years before the Kindle and the PRS-700. Equipment mainly for the business market is being developed to offer will probably not read a better experience than any other book eReader. There are indications that THAT is not a serious competitor to eReader normal. The fact that Barnes & Noble that selling their own in their own stores in addition to the Nook indicates that perhaps there is a significant difference in the intended use, and – certainly in the price of B & N to this Agreement Plastic Logic to agree! There is no doubt that THAT Amazon and Sony, though, as far in advance is up to you. It is extremely thin at the beginning, and its 8th 5 x 11-inch screen, the Kindle DX beats handily. In fact, the screen is not only unbreakable, but also capacitive without loss of sensitivity such as monitors often show layers. He did not need a pen, and also offers 3G and WiFi. However, a large is low, as AT & T 3G! Plastic Logic used to claim that it can not compete with the Kindle, only mean it is not for the consumer market. While these eReader targeting the corporate market is that the probability that command a high price for the company and is not intended to Mags showbiz reading or trash, but tables, Reports and Minutes AGM. It is always easy in a readable format, eReader, which are also independent printed sheet set that should be distributed each. An electronic file distributed from potentially tens or even hundreds of photocopies or printed sheet. Because it reduces noted in the article, “New Generation E-reader to help protect the environment,” so-called green reading a literary individual carbon footprint of human interaction and interdependence of life on the planet meet at a favorable level (digital book reader). If we believe that the ONLY, the consumer must be launched to capitalize on – and which are busy making a fairly safe assumption. The contest is the state of the art: Cool, and Kindle, for example. It is not technically demanding standards to beat, especially because the market’s electronic book reader has not progressed to date. But now, consumers are beginning to sit and enjoy eReaders against both comfort and an ecological perspective. The fight is. So when the character of Plastic Logic is, if we suppose to go as Amazon, Sony, Apple and Microsoft does not notice and start focusing on something other than what is currently the product for its requirements for relatively low a niche market to? In fact, surprisingly well! He reads the business formats such as PDF, Excel, PowerPoint and Word, and you can even have Microsoft Office documents on the screen. Unlike the Kindle, it allows the user to switch between documents, a requirement important business. In fact, it seems that once the product from Plastic Logic, which have little or no competitors eReader launched in the market for commercial enterprises. The company has content partnerships with a number of publishers such as Barnes and Noble (the powers of the AS-shop), the Financial Times, USA Today, Zinio and Ingram Digital and others. It should now be clear why the plastic does not compete with digital THAT the Kindle. In fact, it is in the other direction: There is no path, the Kindle could compete with THAT in the business market. There is only one problem, however: it must be introduced yet, and everything that we read so far, no more than promises. However, if we respond to these promises, while others must go in one direction, to compete for commercial business eReader.

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